Customer Proposition Lead
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Birmingham, England, United Kingdom
- Permanent
- Marketing
As Customer Proposition Lead, you will play a pivotal role in shaping how we engage with our customers throughout their lifecycle. This role involves understanding customer needs, developing and delivering customer-centric solutions and strategies, and ensuring they are effectively communicated and implemented to drive business outcomes.
Core Purpose and Impact of the Role:
Strategic Vision: Developing and executing a customer proposition strategy that aligns with the overall business objectives to structure marketing and customer experience efforts, improving the journey and increasing loyalty and revenue.
Customer Lifecycle Management: Managing customers throughout their entire journey with the brand, from initial awareness to long-term loyalty and advocacy.
Tracking and analysing interactions at each stage to build loyalty, drive repeat purchases, and increase customer satisfaction by providing personalised and effective engagement
Customer Understanding: Conducting customer research, analysing data, and using insights to identify unmet needs and opportunities for improvement.
Proposition Design: Creating and designing compelling customer propositions that deliver value and differentiate the business from competitors.
Cross-Functional Collaboration: Working closely with marketing, digital, sales, and other teams to ensure seamless integration of customer propositions across all channels.
Performance Management: Monitoring and analysing the performance of customer propositions, identifying areas for optimisation, and making data-driven decisions.
At Rexel, we prioritise hiring individuals based on behaviours and potential, rather than requiring specific formal qualifications for roles. The behaviours that will set you up for success as a Customer Proposition Lead include:
- Strategic Thinking: Ability to develop and implement long-term strategies that align with business goals.
- Customer Focus: Deep understanding of customer needs, behaviours, and motivations.
- Commercial Acumen: Ability to translate customer insights into profitable business opportunities.
- Communication and Influence: Strong communication skills to effectively articulate the customer proposition vision and influence stakeholders at all levels.
- Leadership and Team Management: Proven ability to lead, motivate, and develop high-performing teams.
- Experience in Customer Lifecycle Management: Significant experience in developing and implementing customer-centric propositions, ideally within a specific industry.
At Rexel UK, we’re all about welcoming people from different backgrounds, experiences, and perspectives because we know that diversity drives fresh ideas and great results.
By coming together as one team, we’re building a high-performance culture that not only drives success but also creates real value for our customers and communities.
Creating an environment where individuality is celebrated and creativity flourishes, we're making sure everyone feels supported and confident to be their best.
Are you passionate about customers and how we make it easy for them to interact with us? At Rexel, we are committed to putting our customers at the heart of everything we do. As a global leader in the distribution of electrical and energy-efficient products and services, we strive to deliver smart solutions that enhance the success of our customers’ businesses.
This is a brand-new, permanent opportunity within our high-performing Marketing team. Working in a hybrid model, you’ll spend time collaborating in our offices just 10 minutes from Birmingham Airport, within our branch network, and remotely.
We are looking for a Customer Proposition Lead who is ready to make a real impact by understanding customer needs, developing customer-centric solutions, and ensuring these strategies are effectively communicated and implemented to drive business outcomes.
The Benefits of a Career with Rexel:
- Contributory Pension Scheme and Life Assurance
- Bonuses: Performance Related Bonus scheme
- Time Off: 33 days annual leave (including bank holidays, with opportunities to increase over time!)
- Option to buy and sell holiday each year
- Enhanced parental leave
- Support & Development: Extensive learning opportunities from day one
- Health & Wellbeing: Private Medical Insurance, Free Virtual GP Service, Healthy Mind Champions, and more!
- Perks: Staff discounts, exclusive holiday offers, and free financial support and education
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