Area Sales Manager / Assistant Manager

The Area Sales Manager/Assistant Branch Manager will lead sales development across the North East area while also supporting day to day branch operations as Assistant Branch Manager. This is a hands-on commercial role: you will grow sales, improve margin, develop customer relationships, coach and motivate the sales team, and step in to assist with operational, warehouse and counter responsibilities to ensure excellent customer service and smooth branch performance.

Key Responsibilities

• Sales & Commercial Development
• Own and deliver sales, margin and commercial targets for the branch.
• Develop market share in Meath and surrounding area - win new business and grow existing customers, prioritising prospects with the highest potential.
• Identify new market opportunities and product propositions; work with Purchasing and Marketing to promote key products.
• Prepare sales and margin forecasts and contribute to branch-level commercial planning.
• Monitor KPIs and performance; run monthly sales reviews and implement corrective actions where required.
• Key Account Management
• Build and maintain relationships with key customers and decision-makers across the territory, with a clear plan to meet the accounts regularly.
• Lead negotiations on pricing and commercial terms while protecting margin and company policies.
• Ensure high levels of customer satisfaction by resolving issues promptly and anticipating customer needs.

Sales Team Leadership & Coaching

• Support Branch Manager to develop the branch sales team.
• Support with coaching of staff on selling techniques, margin awareness and product knowledge.
• Support with recruitment and onboard new sales colleagues as required
• Assistant Branch Manager Duties / Operations
• Support the Branch Manager with daily branch operations across Sales, Warehousing and Accounts.
• Lead by example on the counter during busy periods; ensure adequate colleague coverage to minimise waiting times.
• Ensure shelves and displays are tidy, well stocked and merchandised to brand standards.
• Be able to delegate operational tasks and coordinate cross-department support during peak times
• Ensure compliance with company processes, health & safety and cash/credit procedures.
• Share responsibility for branch opening/closing schedules with the Branch Manager.
• Produce timely sales reports, forecasts and activity updates for the Branch Manager and Regional Sales Director.
• Work closely with Purchasing to ensure product availability and promotion execution.
• Collaborate with wider commercial teams to share market feedback and influence product assortment.

Essential Experience & Skills

• Proven sales experience within electrical wholesale, industrial supplies or a related sector.
• Demonstrable track record of achieving sales and margin targets.
• Strong people leadership skills; experience managing or coaching sales colleagues.
• Excellent customer relationship and negotiation skills.
• Commercially and financially astute with good numeracy skills.
• Proficient in Microsoft Office and comfortable with ERP/sales systems.
• Ability to manage competing priorities, switch between field sales and branch operational duties and work effectively under pressure.
• Full clean driving licence essential.

Desirable

• Previous experience in a multi-branch or area sales role.
• Knowledge of local market and trade/contract customer base in Navan and surrounding areas.
• Formal sales or management training/certification.

At Rexel Ireland, we are an equal opportunities employer who actively seeks talent with different experiences, background and perspectives because we know that diversity drives fresh ideas and great results. Working together as one team, we’re building a high-performance culture that not only drives success but also creates real value for our customers and communities.  

Creating an environment where individuality is celebrated and creativity flourishes, we're making sure everyone feels supported and confident to be their best.   

At Rexel we welcome people from all backgrounds with diverse perspectives and experiences. Our goal is to create a workplace where everyone feels respected and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.